For Harrods fashion editorial director Stacey Duguid, the Spring/Summer 2019 menswear season summoned the notion of a man who relishes the freedom of self-expression. Here, she gives an insight into a day in the life of the California Dreamer.
This romantic, bohemian man-child embodies all the West Coast culture of the past along with all the Silicon Valley thinking of the future.
Surrounded by artists all his life (his father was a professional skateboarder, his mother a Beat poet), he takes work meetings in Off-White sliders and, if he must wear a suit (he loves to dress up, but likes to do it unexpectedly), it’s purple paisley.
He wears his success and confidence on his sleeve – if it’s sportswear, it’s tailored; Palm Angels is his go-to brand. Now, he’s exploring the accessories trend – a double bag worn cross-body means he can still skate to his investment meetings once he’s done with his meditation class.
He pulls his style references from Yves Saint Laurent’s Moroccan years, Jim Morrison by way of Tony Hawk, plus lots of Prince. He winters in Brazil, where he kitesurfs in something more technical – Prada Linea Rossa does the trick – and, in the evenings, hangs out at the bar wearing Dries Van Noten.
He uses fashion to express his identity. He enjoys the playfulness that getting dressed allows, the creativity it represents and the freedom of self-expression.
"The California Dreamer enjoys the playfulness that getting dressed allows, the creativity it represents."Stacey Duguid
Ralph Lauren and Prada for sportswear, Billionaire for fun and Palm Angels for practicality and cool.
The Doors for seduction, and new drum and bass on Bose headphones.
A white gallery space on Venice Beach decorated with artefacts from South America, Ligne Roset modular seating and a statement piece from Lorenzo Quinn.
Too much is not enough. An inveterate shopper, he changes his outfit several times a day when he feels like having fun.