Asked who the Spring/Summer 2019 menswear season evoked for him, Tom Stubbs – contributing fashion editor at British GQ and founder of Style & Error – nominated the Nonconformist. As part of The Craft of Man, he captures the character’s playful individuality.
The Nonconformist considers himself a postmodern man. A lover of art and music, he has an eye trained on his favourite creatives of the past, but is equally well-versed in contemporary culture – even if he doesn't always like it.
Individuality is paramount to him. He is not afraid to twist fashion to its limits, often combining disparate pieces and styles in unexpected ways. For instance: his girlfriend's Peter Pilotto blouse with Balmain's signature Cavalry jacket.
His ultimate aim is to be free. He strives to think beyond the 'algorithms' of modern society, and that philosophy extends into his wardrobe. He takes inspiration from David Bowie, Nicolas Roeg and Kevin Rowland, remixing elements of their styles into his own look: think an Armani seersucker suit worn open for street swagger, with a vest and fancy patent Tod's loafers for Latino pizazz. Like his icons, he considers himself a creative.
"Individuality is paramount to the Nonconformist... he's not afraid to twist fashion to its limits."Tom Stubbs
The Basque beret. A mark of the outsider employed by the likes of Pablo Picasso and Che Guevara, it is excruciatingly popular right now, yet he can’t stop himself from wearing it as he delivers it with so much attitude.
He knows best - he’s the type of person who will change the party playlist to something niche, without asking. The Velvet Underground, Krautrock and Steve Reich are among his favourites.
Most Likely To Say
"If you’re so anti-fashion, why not wear flares, instead of dressing down all the same," as sung by Dexys Midnight Runners in the '80s
Olivier Rousteing, for the way he repurposes old codes and familiar motifs for a new, younger audience.