Tom Ford (the man) and TOM FORD (the brand) are, to all intents and purposes, one and the same. By his own admission, Ford is a muse unto himself. "It is for good reason that my name is on my products," he says. "I am my own ideal customer."
Having already conquered the worlds of ready-to-wear, grooming, and Hollywood (but that’s a different story), the designer has now set his cap to underwear. His mission? "To make underwear as significant for men as it is for women."
Sophistication begins and ends with TOM FORD. Here, the designer tells us how.
On what lies beneath…
"Now that I have a son, I’ve started wearing underwear at home – however, for most of my adult years, I haven’t worn it! It’s important to realise where you are in life. While it hurts a bit to say this, I’m a little too old now to be wearing 'tighty-whities'. I wanted to do unique pieces, so I designed statement styles in luxe silk fabrics, leopard prints, and metallics. Let’s say you’re a man going on a date: when you take your pants off, you want it to be a great moment."
On the modern wardrobe…
"Nowadays, there’s a far greater degree of freedom for men to express themselves through their clothes and personal style. Men have become more comfortable with themselves – and there is absolutely nothing sexier than confidence. I design with the intent to allow for a man to feel his best. Care, time and a certain level of craftsmanship are needed to create something that’s truly beautiful and special."
On self care…
"Fine grooming is the mark of a modern gentleman; it is another way that a man can present the best version of himself to the world. A luxury product will always be made of the highest quality."
By Abigail Gurney-Read