Attending the Erdem show this season felt more like hitting the opening night of a hotly-anticipated drama, with its theatre staging, thunderstorm soundtrack and models sailing past on a make-believe boat in the prologue.
The clothes, too, held plenty of drama thanks to Edwardian high necklines, balloon sleeves, exposed shoulders and trailing chiffon hems – a balance of proportions that mysteriously worked even when they appeared all on the same number.
Florals, an Erdem mainstay, came as silver or burnished pink prints on stiff jacquard dresses while crocheted skirts appeared in tiers, almost prairie style. Frock coats – with and without sleeves – were adorned with floral crochet appliqués and topped several of the looks. The effect was haunting, beautiful, and most of all, desirable.
"Erdem's Edwardian symphony of ruffled, embroidered and flowing gowns – in his signature floral prints – was a highlight of London Fashion Week. Commercial and bang on trend, it was Erdem at his best," said Helen David, Harrods Chief Merchant, of the show.