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Milan Fashion Week

Emilio Pucci AW16

Emilio Pucci AW16-Milan Fashion Week Getty

For his second season at Emilio Pucci, Massimo Giorgetti seemed even more determined to rejuvenate the label by bringing it more in line with a sporty, street aesthetic than his predecessor Peter Dundas' party-all-night aristo. The house's famous splashy prints – for Autumn/Winter 2016 featuring mountain peaks – came in shades of purple and white, punched up with fiery orange hues, and appeared on cocoon coats, bomber jackets and roomy silk dresses; note the voluminous silhouette which stands in sharp contrast to Dundas' stovepipe trousers and slinky mini dresses. 

Knitwear also seemed like an opportunity for the designer to put his own mark on the label, it being a previously little-explored piece. Rugby sweaters came right down to the thigh with deep V-necks and bold chevron prints, and were layered over pencil skirts or knitted leggings. And if any number is going to attract the attention of the contemporary customer it's the curve-shoulder satin tops emblazoned with the house's name.

  • Emilio Pucci AW16-Milan Fashion Week Getty
  • Emilio Pucci AW16-Milan Fashion Week Getty