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Milan Fashion Week

Etro AW18

Etro AW18 Getty

In a Milan season of deep dystopian themes, intellectual enquiry and a prevailing sense of powering up, at Etro things took a different, rather refreshing turn, suggesting that clothing can comfort as well as armour and be no less beautiful or compelling in the process. A purveyor of more simple times, Veronica Etro's signature mix of prairieland palettes and precision prints took a loftier turn for Autumn/Winter 2018, suggesting an array of references without complicating with literalness.  

Revealing influences of Bauhaus, infused with folkloric prairies, the house paisley was less prevalent in favour of Peruvian, Patagonian, Native American, Art Deco and Wild West optics and motifs – always in a palette pulled straight from the desert, and ever-tinged with a sense of globe-trotting wanderlust. Blanket coats, fringed shearlings, nonchalant ponchos, collage-print dresses, boho layering and pattern pile-ons, all imbued with that unique Etro femininity, ensured a sense of homespun cosiness and comfort abounded. The Etro woman at her most eloquent and ebullient, through her collection, the designer imparted a message: while each garment has energy and vibrations in its own right, when layered up and coalesced, their sunshine and strength shines through.

Shop: Etro