Fendi might be an Italian heritage brand but it sure knows how to cause a social media sensation. By placing two giant fur monsters on their front row (like the charms you've got hanging on your bag except life-size, clapping and posing ones) and opening the collection with Kendall Jenner, Karl Lagerfeld and Silvia Fendi sent out the message that there is nothing fusty about this storied fashion house.
While shapes may have been demure (midi lengths, ruffled necks, full sleeves) this was a notice-me line-up with dyed fur taking centre stage – in the form of a powder blue coat with thick black stripes around the circumference, a zig-zag jacket in alternate shades of purple and black with yellow sleeves and a blue collar, a multi-coloured clutch and yes, those super-cute charms.
Velvet is quickly becoming the go-to fabric for eveningwear this season – here it appeared as Sixties-style mini dresses or longer apron-style numbers layered over ruffled knits. In fact, everything was ruffled, from leather bags with shoulder straps, to pin-tucked blouses and even ankle and thigh-high boots – the perfect accent to celebrate youth.
"Ruffles ruled, and mixed in with statement fur and Fendi monsters, this was a statement show. Young and fun, and more dressed down than usual, this was for the girls who throw a crowd-stopping fur over a casual mini dress to run their errands," said Helen David, Harrods Chief Merchant, of the show.