House House showing Order progress Grid View Icon Grid View Icon List View Icon List View Icon Padlock Icon Padlock Icon Window Link Icon Window Link Icon Order Number Location Order Number Location Gift Card Number Location Gift Card Number Location Gift Card Pin Location Gift Card Pin Location Location Pin Location Pin Circle Contact Email Contact Us Footer Page Icon Circle Contact Instore Contact Us Footer Page Icon Circle Contact Phone Contact Us Footer Page Icon User Shape Mobile Header Account Icon Wechat Logo Skip to Content
Milan Fashion Week

Gucci SS17

Gucci SS17 Milan Fashion Week Getty

Those attentively refreshing Instagram for a slice of the Gucci action as the Spring/Summer 2017 collection hit the runway were disappointed – as were the front row frustrated in their failed efforts of a decent post – for the dimly-lit, floor-to-ceiling pink show space was engulfed in a cloud of dry ice ahead of the first exit. Even if this was a deliberate attempt to obscure, however, it only upped the sense of Michele magic with which the Creative Director has imbued the Florentine fashion house since taking the helm at the start of 2015.

Entitled 'Illusion of Love', the collection gave Gucci fanatics a souped-up dose of what they’ve come to know and love of the revitalised brand: an eclectic mash-up of ideas and eras played out in exquisitely rich fabrics boasting fantastic embroidery, charismatic motifs, studs, sequins and – in collaboration with artist Jayde Fish – a series of prints that play on iconic Gucci tropes, such as the serpent.

What to wear with a peak collar tweed blazer and cropped, wide-leg trouser pairing, or a brocade kimono layered over racing-striped, bow-stitched leggings? Accessories aplenty, of course. If not an embroidered fan, then crystal-studded sunglasses, a GG belt, chandelier earrings and any one of the need-now reincarnations of the brand’s trusted handbag silhouettes.