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New York Fashion Week

The Row AW18

The Row AW18

If last season had erred more into the ladylike at The Row – served over an intimate breakfast at the Carlyle Hotel – for Autumn/Winter 2018 it was back to the studio for something a little more artful. Curating the space with the surreal yet calmingly serene forms of Isamu Noguchi sculptures, scattered throughout for the models to weave through, and handing out quartz crystals to show-goers, this was a show of quiet yet confident energy.

In complicated times, there's much to be said for simplicity, and, making a case for this, as is their code, the Olsens took the idea of the uniform to deliver crisp and concise silhouettes; from trenches and wide pants to bathrobe coats and roll-neck sweaters, impeccably cut and at times, draped and layered. A pared-down yet often organic palette, from eggshell through to moss and tan, and descending to dark as evening unfurled. Reveling in tonal minimalism – take the second-skin, high-neck sweater with tapered floor-length skirt or the all-ivory bell-sleeve blouse under a velvet tunic dress, each seemingly simple but on closer inspection, anything but. Enigmatic in execution, bold and innovative craftsmanship is expertly delivered with the house’s signature refined restraint.

Pure pragmatism from open to end, as we approach Philo-less times, The Row makes its case for the minimally chic, eternally effortless and ever-understated side of style.

Shop: The Row

  • The Row AW18
  • The Row AW18