House House showing Order progress Grid View Icon Grid View Icon List View Icon List View Icon Padlock Icon Padlock Icon Window Link Icon Window Link Icon Order Number Location Order Number Location Gift Card Number Location Gift Card Number Location Gift Card Pin Location Gift Card Pin Location Location Pin Location Pin Circle Contact Email Contact Us Footer Page Icon Circle Contact Instore Contact Us Footer Page Icon Circle Contact Phone Contact Us Footer Page Icon User Shape Mobile Header Account Icon Wechat Logo Skip to Content
JUST LANDED: New-Season Womenswear – Shop Now
New York Fashion Week

The Row SS18

  • The Row SS18 Courtesy of The Row
  • The Row SS18

The Row’s Mary-Kate and Ashley Olsen have been experimenting with show strategies for the past few seasons, both in Paris and New York, most recently swapping familiar open-spaced presentations for more intimate affairs, including at their Greenwich Street HQ. This season, however, was certainly the most intimate of all, the sisters inviting show-goers to The Carlyle for a ladylike breakfast, followed by the unveiling of the Spring/Summer 2018 line-up.

Tables were set with artfully-arranged Lily of the Valley posies, perhaps to give a clue to their fresh approach to the season ahead… And so, long coats came belted over wide skirts and trousers in timid shades of camel, oatmeal and ivory, a given for the minimal-loving twins. But then came the dresses – fluid and floor-length silhouettes that draped effortlessly in sugar-coated shades of rose, raspberry pink and dusty lilac, an unexpected move, the sisters themselves admitting that colour had been done before but never had it been a predominant factor within their collections. Expect to see even the most ardent minimalists coloured happy come spring.

Shop: The Row