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New York Fashion Week

The Row SS18

  • The Row SS18 Courtesy of The Row
  • The Row SS18

The Row’s Mary-Kate and Ashley Olsen have been experimenting with show strategies for the past few seasons, both in Paris and New York, most recently swapping familiar open-spaced presentations for more intimate affairs, including at their Greenwich Street HQ. This season, however, was certainly the most intimate of all, the sisters inviting show-goers to The Carlyle for a ladylike breakfast, followed by the unveiling of the Spring/Summer 2018 line-up.

Tables were set with artfully-arranged Lily of the Valley posies, perhaps to give a clue to their fresh approach to the season ahead… And so, long coats came belted over wide skirts and trousers in timid shades of camel, oatmeal and ivory, a given for the minimal-loving twins. But then came the dresses – fluid and floor-length silhouettes that draped effortlessly in sugar-coated shades of rose, raspberry pink and dusty lilac, an unexpected move, the sisters themselves admitting that colour had been done before but never had it been a predominant factor within their collections. Expect to see even the most ardent minimalists coloured happy come spring.

Shop: The Row