"I have a total passion for the product — I love creating beautiful things. I want to cocoon, empower, elevate and flatter women."
Famed for her namesake label’s ‘clean-glam’ aesthetic, Amanda Wakeley has a true passion for the product she designs. Her aim is to cocoon and empower, to elevate and flatter her customer. Royally adored, Amanda Wakeley resonated with tastemakers from its very inception with the likes of the late Diana, Princess of Wales and Queen Rania of Jordan both being early adopters of the brand. Wakeley is recognised as a leading force in the fashion industry, a reputation that was cemented when she was made an OBE for her services to British fashion in 2010.