Ariat offers high-calibre boots and riding gear, meeting the demand for superior function and effortless style both in and out of the saddle. Founded in California in 1993 by Beth Cross and Pam Parker – both avid riders – the company fuses exacting craftsmanship with a thirst for ground-breaking innovation. Raised on a horse farm in the Pennsylvania countryside, current CEO Cross harnessed a career in sports-shoe manufacturing to compose the perfect boot: one that would stand up to both English and Western-style riding, ensuring ultimate performance for equestrian athletes. Acknowledging that horse riding is both a passion and a lifestyle, each leather boot delivers functional technology and unique personality, with designs seeking diverse sartorial influences from the Wild West to British sub-cultures.
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