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Shop the store through our remote Personal Shopping service – Find Out More

Shop the store through our remote Personal Shopping service – Find Out More

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World of Harrods

One door, a million paths; however you want to live your life in 2021, do it with Harrods by your side.

Discover Personal Shopping

“What happens behind closed doors at Harrods?” It’s a question that’s captivated the minds of many throughout our illustrious history – and this year is no exception. Like everyone, we've had to adapt to these unprecedented times and even though the store is closed, it is still very much in bloom.


All of the departments you know and love, and perhaps some you haven’t yet discovered, are still available to you through Personal Shopping. Not only that, the people who make each department what it is are on hand too. The experts in Fine Watches, the in-the-know Beauty Concierge team, the whisky buffs, the tech specialists, the tailors who can fit you from home; they’re still here, working safely with strict health and safety measures in place.


To celebrate our World of Harrods, we asked digital artist Timo Helgert to reimagine a tour of the Knightsbridge store virtually. From a swirling cosmos in the Beauty Halls on the Ground Floor, travel onwards and upwards through Superbrands on the First Floor – carpeted in wildflowers – to Menswear on the Second Floor and beyond, all bathed in the glow of golden hour. This is Harrods as you’ve never seen it before.

Instagram filter on a phone
Instagram Filter


Experience the World of Harrods wherever you are with our bespoke AR filters for Instagram, designed by Timo Helgert. Immerse yourself in fluffy clouds or cast the sun’s golden rays on everything you see.




A New Day

As the sun sets on 2020, we shed light on our renewed fashion offering, the culmination of a year’s curation. This is the new season at it's finest.

A woman wearing new season clothing

New Brand

Crinkled Kaffir Midi Dress primary image


Crinkled Kaffir Midi Dress


New Season

Silk Scarf Blouse primary image


Silk Scarf Blouse

A Man wearing new season clothing a jacket and jeans
A man wearing New Season clothing
Contrast-Stitch Jacket primary image

Daniel W. Fletcher

Contrast-Stitch Jacket

Shop the Women’s ShootShop the Men’s Shoot

Detox // Retox

Who wants more rules? Whether you’re an all-out pleasure seeker or a wellness warrior – Harrods celebrates the choice to live life the way you want. No judgement, no right way, no wrong way.

Choose Your Path

Door 7 at Harrods in Knightsbridge
Personal Shopping
Shop the Store From Home


Our stores may be temporarily closed, but our remote Personal Shopping service is here to bring our in-store brands and departments to you. Whether you want unlimited access to our Sale lines or have your eye on the latest arrivals, the Personal Shopping team is on hand to offer one-to-one advice.


Find Out More