Jimmy Choo is a 21st-century brand synonymous with glamour and polish. Defined by the innovative silhouettes, exquisite Italian craftsmanship and attention to detail of its handmade shoes – whether that’s strappy sandals or bold trainers – the brand has become a globally recognised name, frequently referenced by pop culture and a firm fixture on the red carpet. Originally a bespoke shoemaker working out of London’s East End, the label now offers a bestselling perfume collection, as well as bags that are the perfect complement to Jimmy Choo’s signature heels. The founder’s niece Sandra Choi is now at the family-run brand’s helm, bringing couture-like detail to every step of the design and manufacturing process. With numerous awards up its sleeve, Jimmy Choo continues to delight and excite season upon season with faithful silhouettes and trend-led, party-ready additions.