Skip to ContentSkip to Footer

Enjoy up to 50% off selected purchases in the Harrods Sale – Shop Now


Enjoy up to 50% off selected purchases in the Harrods Sale – Shop Now


Sign in / Register
  • Store Information
  • Restaurants
  • Services
  • Departments
  • Beauty & Wellness
  • News & Events
  • Plan Your Visit
  • Store Guide
  • News & Events
  • Personal Shopping
  • Pharmacy
  • Contact Us
  • Other Locations
  • Store Information
  • Restaurants
  • Services
  • Departments
  • Beauty & Wellness
  • News & Events
  • Store Information
  • Restaurants
  • Services
  • Departments
  • Beauty & Wellness
  • News & Events

The New Face of Excellence

1908

Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. The conception and creation of this new model testify to the Manufacture’s comprehensive in-house expertise. Inspired by an Oyster Perpetual from 1931, this completely new timepiece responds to the challenge of a slimmer watch according to the Rolex canon and heralds the arrival of the Perpetual collection, which redefines the traditional wristwatch in the avant-garde spirit of the brand. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland. Promising superlative performance, the 1908 carves out a place for itself as a Rolex imbued with tradition yet exuding modernity.