Two models wearing Max Mara brown and black clothing

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Max Mara calls to mind elegance and excellence, and though its signature silhouettes may favour simplicity, there’s a delicate interplay of Italian and Britannic styles at work under creative director Ian Griffiths’s charge. A Max Mara teddy coat – the pinnacle of all Max Mara coats – is the definition of glamour. And no outfit that involves this, plus wide-leg trousers and a Max Mara bag, will ever falter for the self-made professionals that the House dresses. While its collections famously favour camel tones and wear-forever neutrals, there are punchy prints to be found on T-shirts and silk dresses – just the accent to peek beneath the label’s iconic outerwear.

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OUTERWEAR
ICON STATUS
OUTERWEAR
ICON STATUS
The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?
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10 Years
The Teddy Ten
10 Years
The Teddy Ten
When Max Mara revived the Teddy Bear Coat from the archives in 2013, the Italian brand knew it was onto something special. Fast-forward to 2023 and the House celebrates 10 glorious years of an icon. Abundant in volume and in style, the silhouette flies the flag for playful glamour, reinvented season after season as a tactile gilet, biker jacket and cocoon (to name just a few).
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An Icon, Reimagined
The Teddy Bag
An Icon, Reimagined
The Teddy Bag
Max Mara’s Teddy Bear Coat needs no introduction thanks to its blend of wool, alpaca and camelhair. Such is its softness, it’s just calling to be touched, so a collection of bags in the same plush fabric is a no-brainer. Celebrate the Teddy collection in all its glory with cross-body, shoulder bag and tote silhouettes to choose from.
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The Brand
Powerful Women
The Brand
Powerful Women
Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.