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Kombucha: The New Buzzword in Beauty

PARTNERSHIP
Words by MOLLIE HAMMOND

In recent years, kombucha has firmly established itself as a hero ingredient in the food and drink industry, residing high on the menu of trendy cafés and Michelin-starred restaurants alike. And it was only a matter of time before our skin got in on the action, with a stellar antioxidant-rich line-up from Fresh.

A fermented black tea, rich in amino acids and vitamins, kombucha has been enjoyed since antiquity and was historically known throughout Asia and Russia as an 'immortal elixir' thanks to its energising and detoxifying properties.

Where skincare's concerned, it keeps the complexion smooth, boosts luminosity and protects skin from pollution. Fresh was one of the first beauty brands to harness kombucha's magical powers – back in 1991 – with the Black Tea Kombucha Facial Treatment Essence, which quickly garnered cult status. And now, the beauty pioneer has channeled the ingredient into a new product that’s guaranteed to follow in its predecessor's footsteps. 

Clever Cleansing

There’s no denying it, pollution can wreak havoc on our skin. It can cause oxidative stress, which leads to an imbalance of the skin’s living ecosystem, the microbiota. Not only can the Kombucha Cleansing Treatment cleanse the skin of impurities, make-up and SPF, it removes traces of pollution thanks to prebiotic inulin, a natural ingredient derived from chicory roots with special skin-balancing properties. The no-rinse treatment can be swept across the face with a cotton pad, making it perfect for on-the-go use, too.

Fresh Kombucha
It Takes Two

 

“Living in the modern world, protecting the skin from pollution and blue-light damage has become as important as sun protection,” explains Caglar Odabasi, head of education at Fresh. Air pollution and digital-light pollution can cause oxidative stress that leads to premature fine lines, dryness and dull, fragile skin. The Kombucha Cleansing Treatment cleanses the skin of pollution while the Kombucha Facial Treatment Essence helps protect the skin from it, firmly cementing it as your daily defence duo. 

Finalise Your Anti-Pollution Regime...

For Day: Crème Ancienne Soft Cream

Put the bounce back in your skin with this lightly whipped daily face cream, which improves the elasticity, suppleness and radiance of the skin. Enriched with chamomile wax and shea butter, the formula acts as a protective barrier to help minimise redness and irritation. 

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Cream

For Night: Lotus Youth Preserve Dream Face Cream

A daily recovery cream that gets to work while you sleep, offering further antioxidant protection to reverse the day’s damage. The silky-light texture floods the cells with moisture and hydration, leaving the skin luminous and glowing come morning.

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Cream
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