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La Prairie: The New Skincare Protocol

Partnership
Words by Mollie Hammond

Did you know that  skin has the inherent ability to regenerate itself? This is based on a highly coordinated network of rejuvenating processes, managed by signalling molecules in the body. However, their ability to function diminishes with age.   Like most things in life, we’re all for a little helping hand. And in the case of the La Prairie Platinum Rare Haute-Rejuvenation collection  and our skin, it’s more like a dedicated army. The line is inspired by platinum’s potential as an anti-ageing element which rejuvenates across skin layers to fight the appearance of ageing. But in typical La Prairie fashion,  the brand wanted to go further, and so Haute-Rejuvenation Protocol was born.

A La Prairie Platinum Rare Haute-Rejuvenation Protocol bottle laying on its side
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The brand-new innovation from La Prairie doesn’t just look (exceptionally) beautiful. The intensive treatment is designed to pep up the skin and help to compensate for the degradation that comes with age. “Platinum Rare Haute-Rejuvenation Protocol creates new skin tissue in all skin layers by reanimating skin cells,” explains director of innovation at La Prairie, Dr Daniel Stangl. “It increases the thickness of the epidermis and the skin barrier, increases the number of epidermal cells and densifies the dermis by dramatically increasing the amount and quality of collagen fibres.” In short, it acts on the full spectrum of signs of ageing.

 

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La Prairie Platinum Rare Haute-Rejuvenation Protocol creative with smoke

Vials of Vitality

So, how do you use it? The three vials form a month-long treatment to be used intermittently four times a year to allow the skin to rebalance between each use. The luxury experience starts even before you’ve applied the product, with thanks to the elegant coffret, amethyst-toned vials and the act of twisting the vial on the Platinum Catalyst to activate the formula – it really is superb skincare science in action right in front of your eyes. Use it morning and evening.

Dr Jacqueline Hill, Global Director of Strategic Innovation and Science at La Prairie

“Platinum Rare Haute-Rejuvenation Protocol represents a new and innovative strategy, going beyond what has been possible previously. With this formula, the science of Haute-Rejuvenation reaches its apex.”

La Prairie Platinum Rare Haute-Rejuvenation Protocol bottle

Vials of Vitality

So, how do you use it? The three vials form a month-long treatment to be used intermittently four times a year to allow the skin to rebalance between each use. The luxury experience starts even before you’ve applied the product, with thanks to the elegant coffret, amethyst-toned vials and the act of twisting the vial on the Platinum Catalyst to activate the formula – it really is superb skincare science in action right in front of your eyes. Use it morning and evening.

The Haute Couture of Skincare

The Platinum Rare Haute-Rejuvenation Protocol integrates seamlessly into the Platinum Rare Ritual. Morning and evening after cleansing and toning, detoxify skin with Platinum Rare Cellular Life-Lotion and follow with Platinum Rare Haute-Rejuvenation Protocol. Next, apply Platinum Rare Haute-Rejuvenation Eye Elixir, Platinum Rare Haute-Rejuvenation Elixir, Platinum Rare Haute-Rejuvenation Eye Cream and Platinum Rare Haute-Rejuvenation Cream to complete the  rejuvenating  routine.

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