Skip to ContentSkip to Footer

Rewards members get an extra 10% off* in-store and online now. Ts&Cs apply – Join Rewards

Rewards members get an extra 10% off* in-store and online now. Ts&Cs apply – Join Rewards

Sign in / Register

Which Bride Are You?

Feature: Quick Read

From venue to menu, myriad important decisions come with planning a wedding – none of them more so than the wedding dress. There’s no ‘one size fits all’ rule, but staying true to your personality is a wise guiding principle – your wedding day is not the day for discomfort in any way, shape or form. So, with that in mind, ask yourself: which bride are you? 

The Fairy-Tale Bride

She’s been dreaming of this day for as long as she can remember, harbouring starry-eyed fantasies about the gown-equivalent of ‘happily ever after’: Chantilly lace, gossamer-light chiffons and spectacular silhouettes, embellished to the nines. Once upon a time, she’d have practiced her vows in front of the bathroom mirror. Now, she’s reciting them in real life – and dressing up for the occasion.

Languish Ruffled Gown primary image


Languish Ruffled Gown

11 102 €

The Fashion-Forward Bride

Wedded to the art of sophistication – a true style maven who knows her Prada from her Miu Miu – the fashion-forward bride advocates setting traditions as opposed to following them. Drawn to the streamlined gowns of Galvan and The Vampire’s Wife, and svelte tailoring via the likes of Alexander McQueen and Victoria Beckham, her inner romantic finds a partner in pragmatism. Opposites attract. 


The Wedding Belle

Ringing the changes (and looking good while they do it), wedding belles are saying a resounding “I don’t!” to one-hit-wonder dresses. The likes of Self-Portrait, Simone Rocha and Area NYC are spearheading this modern guard, creating elegance-infused confections that emanate ‘bridal beauty’ one minute and ‘party fabulous’ the next. 

Bow-Front Skirt primary image

Simone Rocha

Bow-Front Skirt

941 €Now 462 €


Bridal Embroidered Lace Maxi Dress primary image


Bridal Embroidered Lace Maxi Dress

806 €
Shop All Bridal

The Wedding Boutique

We may now be more accustomed to intimate ceremonies than big white weddings, but that doesn't mean your celebrations should be anything less than spectacular.