Balenciaga has revelled in its many reincarnations, but what remains at the fore as a constant is its avant-garde approach to fashion. Originally established in 1919 in Spain by Cristóbal Balenciaga, today, the brand is led by Demna Gvasalia. Under the Georgian designer’s creative direction, Balenciaga has become more grounded in street practicality while riffing on the original couture silhouettes loved by the fashion elite. Gvasalia’s aim to construct attitude in couture is showcased in Balenciaga's women's trainers, signature boots, men's shoes, sculpted bags and futuristic jewellery – all explicitly underscored with vivid colourways and prints that demonstrate his masterful dexterity as a designer.
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