He’s the guy with all the gear and – hold it – the skills to match. Carving up moguls with surgical precision, this skier’s dynamic technique relies on ease of motion and functionality. Brands like Sease excel in this area, with athletic tape-seamed coats, vented at the underarms for temperature adjustments. More of the best men’s ski jackets come from J.Lindeberg, EA7 Emporio Armani and Aztech Mountain – all designed with technical performance in mind – but there’s plenty more where they come from. For especially chilly days, outerwear authority Bogner has you covered. Think hardy down coats, primed with water-repellence, internal cuffs and a stealthy pocket for your ski pass.

Finding the sweet spot between utility and style, this chap looks to brands he wears on the regular – but interprets them for higher altitudes. Louis Vuitton’s monogram knitwear works brilliantly for statement layering. In fact, many of his favourite names have ventured into ski territory: Palm Angels, for one, boasts a dedicated capsule. For further proof that the mountain is also fashion week, just look to Giorgio Armani’s Neve line, a specialist offering of sweatshirts, ski jackets, salopettes and accessories – each marrying sporty Italian aesthetics with ingenious materials. Think denim-effect wool and water-resistant cashmere.

For many of us, wintry weeks away are excuses to unwind. And why not? Nothing bookends a day on the slopes quite like après-ski drinks and dinner. Relax your technical pieces in favour of ribbed sweaters, premium cashmere and sturdy but comfortable boots for your weary feet. Inside the chalet, when the fire is lit, take the opportunity to showcase your latest off-duty purchases: Moncler’s felted logo T-shirts are a tried-and-tested favourite among savvy mountain dressers, while Canada Goose accessories are always a winner.