Chloé and its free-spirited ready-to-wear collections have long-inspired a legion of ‘Chloé girls’ who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion – Chloé has hosted a distinguished line-up of creative directors over the years, transitioning from its prairie girl roots to a more streamlined, borrowed-from-the-boys aesthetic. Today, the Maison’s softly tailored separates, luxurious knits, perennially pretty dresses and timeless accessories are widely considered the final word in Parisian chic.
From the mid-Western equestrian look of Marcie, to the artfully curved silhouette of the new Kiss - Chloé makes producing wait-list inducing accessories seem easy. Translated in a variety of shapes, sizes and colours, its 1970s-infused aesthetic is perfectly chic for every situation.
Armed with a considered craft-forward approach and an unwavering dedication to sustainability, Gabriela Hearst is the perfect choice to lead every It-Girl’s bohemian favourite into the future. The ‘honest luxury’ that the Uruguay-born, New York-based designer espouses at her eponymous brand has already garnered her a fashionably conscious fanbase; and the #ChloeGirl is not one to be left behind.
Paris Fashion Week
Paris Fashion Week
Fittingly titled “A Season In Hope,” Natacha Ramsay-Levi’s SS21 collection for Chloé was built around joy and comfort; think approachable silhouettes, optimistic slogans and an inviting pastel palette. As for those typically effortless bohemian summer dresses? Warm alfresco evenings can’t come soon enough.
Translating style codes from the brand’s ready-to-wear missive, Chloé’s childrenswear line-up is characterised by a pared-back aesthetic and free-spirited philosophy. Cue joyful pastel hues, charming mini-me dresses, and a boho rhapsody of fringing and tassels that celebrate youth at its most ebullient.