AW24 Favourites
New: Prada Beauty
The fashion house debuts bold make-up and tech-augmented skincare.
Shop NowForm a queue for the grand reopening of The Georgian on Monday 4th November – Prebook Now
Form a queue for the grand reopening of The Georgian on Monday 4th November – Prebook Now
Prada has been synonymous with forward-thinking style since 1913, but it’s Miuccia Prada – the granddaughter of the brand’s original founder – who transformed it into the global powerhouse it is today. Setting the fashion agenda with its womenswear and menswear collections, it expertly disrupts the traditional idea of beauty through conceptual and highly innovative designs and accessories. Its influence and impact transcend the realm of fashion, however, extending to home decor and perfumery with iconic fragrances like La Femme and L’Homme. Confidently traversing between past, present and future to create new aesthetic codes, the Milan-based label tells a story of unadulterated luxury through a fresh perspective, with each of its creations doubling as a powerful tool of self-expression.
Autumn/Winter 2024 Collection
When designing Prada’s Autumn/Winter 2024 collection, Miuccia Prada and Raf Simons felt an instinctive connection to, and romance with, the past. Bows, hats and distinctive silhouettes from decades gone by are recontextualised within this modern offering, with the past informing the present like an instrument guiding the designers’ hands in the creation of each piece.
Women’s Shoes
One look at Prada’s offering of women’s shoes confirms the House can do it all. From satin mules and embellished ballet flats to chunky loafers and workwear-inspired boots, the shoes found here are as diverse as they are well-crafted. What unites every pair, however, is an undertone of timeless elegance: as seasons come and go, Prada’s shoes remain evergreen.
ALL THINGS INTERIORS
Extending its aesthetic vision far beyond your wardrobe, Prada’s Home collection allows you to replicate the brand’s eclectic influences in your interior set-up. Utilising archival patterns, a minimal design approach and the finest materials, its selection of unique objects will add a sense of character to your home, whether that’s via a set of porcelain tableware or a premium board game.
Shop HomewareTHERE’S MORE IN-STORE
Step into a gastronomic interpretation of Prada’s world with the Prada Caffé. Echoing the distinctive visual codes of the label’s iconic stores, the space has been transformed with chequered flooring, velvet sofas and washes of mint green, while the menu runs the gamut from breakfast pastries and brunch classics to aperitivos and signature cocktails.
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