Balmain’s inimitable blend of structured tailoring and tough-luxe glamour has made the French maison an icon for in-the-know fashion followers. With acclaimed creative director Olivier Rousteing at the helm, the house’s menswear and womenswear collections shatter expectations season after season. Ever present are military-inspired tailoring, second-skin velvets and suedes, and biker detailing, while unbeatable Balmain blazers and shoulder-strong dresses prove collection staples, too. Garnering an army of It girls and modern-day muses as fans, which harks back to Pierre Balmain’s popularity with stars of the ’50s, lashes of luxe leather and a powerful colour palette ensure the label’s elegant 1945 beginnings blend seamlessly with an altogether more modern, decadent glamour.
During Olivier Rousteing’s illustrious tenure at Balmain, no style has been coveted quite like the creative director’s tailored blazers. Characterised by acute, angled shoulders and nipped-in waists, these power jackets – embellished with signature Balmain buttons – conjure an enviable silhouette that elevates off-duty denim as much as adds polish to partywear.
“I would rather be hated for who I am than be loved for who I am not,” Olivier Rousteing told Harrods. It’s precisely this strength of self – laid bare in the 2019 biopic Wonder Boy – for which Balmain’s creative director is universally adored. That, and his ability to empower through style, of course. As Rousteing declares: “I love the strength of women and I try to use my clothes to emphasise it.”
Paris Fashion Week
Paris Fashion Week
Bold hues, sharp shoulders, striking prints and, of course, plenty of sparkling embellishment… There was a lot for the #BalmainArmy to love about Olivier Rousteing’s characteristically confident Autumn/Winter 2020 collection – an exploration of Parisian fashion that spanned the maison’s signature ‘Jolie Madame’ silhouette and Rive Gauche camels.
Famed for its signature tailored blazers, dancefloor-ready dresses and casual classics, Balmain’s bold mainline offering is perfectly distilled into the kids collection. With logo-laden staples including sweatshirts, T-shirts and footwear, your little-ones will be the most stylish in the playground.