Why Bio-Positive Beauty is the Future of Skincare
Stepping away from the beauty buzzwords, bio-positive brands are the leaders pioneering permanent environmental change. No longer simply stating the changes they've made, these brands are constantly working towards a brighter, beauty future with traceable supply chains, condensed routines, refillable product programs and more. We’ve looked to three forward-thinking beauty brands to discover what they're doing to help the world around us – consider this your beauty editor’s guide to shopping bio-positive beauty.
For Super Ingredients: Biossance
A good indication that your skincare is bio-positive? When you can easily trace the journey of its ingredients. Cue vegan, cruelty-free brand, Biossance. Celebrated for its skin-softening squalane that is traditionally derived from sharks (think a saturated hydrocarbon that provides next-level hydration and locks in moisture). Biossance uses sustainably sourced, sugarcane-derived squalane – saving over two million sharks per year. Plus, the serene green packaging is made from recyclable tubes and bottles, with cartons made from renewable sugarcane paper.
Catherine Gore, CEO of Biossance
"We consider every aspect of making a product, including where the ingredients are sourced and how sustainable every part of the product is, as well as it’s final impact on the planet."
For Natural Oils: Costa Brazil
Costa Brazil celebrates its natural and ethically-sourced ingredients, that then make up its deliciously scented oils. Clean and cruelty-free, its liquid gold is developed in partnership with the non-profit organisation, Conservation International. They help the brand empower local communities in Brazil and make sure ingredients are humanely sourced. You can rely on Costa Brazil for moisture-locking oils made from precious, indigenous extracts.
Embrace Skinimalism: U beauty
According to Zero Waste, more than 120 billion units of packaging are produced per year by the cosmetics industry. You can help to reduce this by using less products and investing in minimal, multi-faceted, hardworking heroes like U beauty’s one-step products. Ethically harvested and fully traceable ingredients are front and centre at the brand’s ethos – and each miracle worker has all the brightening, tightening and hydrating goodness that your skin needs. U beauty has even partnered with One Tree Planted, donating $1 towards planting trees with every formula you buy.
Tina Craig, Founder of U beauty
“Science and sustainability come first for us, alongside efficacy, and we have a zero-waste goal, which requires proactive measures.”
Your Bio-Positive Beauty Bag
Ready to curate your bio-positive vanity? From refillable lotions and oils to skinvestments, shop our edit of beauty that gives back.