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Form a queue for the grand reopening of The Georgian on Monday 4th November – Prebook Now


Form a queue for the grand reopening of The Georgian on Monday 4th November – Prebook Now


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Brunello Cucinelli

Brunello Cucinelli

To understand the success of Brunello Cucinelli – and why its founder is lovingly called ‘the king of cashmere’ – we must first travel back to the year of 1978, when the eponymous designer visited the beautiful hamlet of Solomeo. It was there, in the centuries-old medieval village, that Cucinelli came up with his greatest idea: to dye traditional cashmere in vibrant colours. The innovative knitwear set the standard for the label’s signature range of Italian clothing, which has grown considerably over the past decades to include everything from expertly tailored linen shirts and suits to smart-casual trousers, jeans and sweatpants. With a human-centred philosophy as considered as its craftsmanship, the brand remains one of Italy’s finest ambassadors of style.

  • Woman wearing Brunello Cucinelli Coat
    1

    Autumn/Winter 2024

    Womenswear

    Autumn/Winter 2024

    Womenswear

    Though the Autumn/Winter 2024 womenswear collection feels as purposeful, understated and considered as ever, ‘quiet luxury’ – one of fashion’s favourite buzzwords – isn’t how Brunello Cucinelli would describe it. Rather, the artisanal designs, impeccably executed with the finest materials and elaborate details, exist to be noticed, not for a dramatic pattern or print, but for the exacting craftsmanship that underpins every creation.

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  • Man wearing a Brunello Cucinelli suit
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    Autumn/Winter 2024

    Menswear

    Autumn/Winter 2024

    Menswear

    Brunello Cucinelli has cultivated quite the following with the brand’s exceptionally articulated take on menswear. For Autumn/Winter 2024, classics like corduroy trousers and tailored jackets are made fresh with nuanced tweaks to fit and shape, understated yet considered details and a youthful inflection that appeals to the modern man. The overall effect? Clothes that possess that uniquely Italian ability to look smart and sophisticated without ever feeling fussy.

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  • Brunello Cucinelli Homeware
    3

    Autumn/Winter 2024

    Lifestyle

    Autumn/Winter 2024

    Lifestyle

    Neutral tones, exceptional materials, traditional craftsmanship: the core tenets of Brunello Cucinelli’s ready-to-wear offering are equally evident in its lifestyle collection. From handcrafted ceramics and textured throws to intriguing decorative objects and artisanal tableware, the brand’s homeware pieces are defined by authenticity, functionally and, most of all, a sense of harmony that inspires total tranquility around the home.

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  • Brunello Cucinelli childrenswear
    4

    Autumn/Winter 2024

    Kidswear

    Autumn/Winter 2024

    Kidswear

    Proving that elegance, effortlessness and exceptional quality needn’t be the preserve of adult wardrobes, Brunello Cucinelli Kids presents boys’ and girls’ collections rooted in luxury. In both new-season offerings, grown-up designs are reimagined with smaller proportions, retaining a focus on premium materials yet updated with a lively, playful twist. Expect cashmere, wool and cotton pieces with influences ranging from sporty and preppy to Western.

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