Apple’s story dates back to the ‘70s when Steve Jobs and Steve Wozniak completely revolutionised technology, and the powerhouse has upheld its pioneering status ever since. With its strategic vision and groundbreaking innovation, the brand continues to lead from the front, inventing products we use and rely on every day. From bringing music to life with AirPods, working on MacBooks and communicating with family through iPhones and iPads to keeping track of possessions with AirTags, checking the time with an Apple Watch and watching your favourite shows on Apple TV, it’s a brand committed to superior performance and high-quality design, and it’s these qualities that are key to its endless success.
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