
New Season
SPRING/SUMMER 2022
New Season
SPRING/SUMMER 2022
Balenciaga’s Spring/Summer 22 campaign transforms the themes of its viral show, “Red Carpet”, into virtual reality by Paris based artist Claudia Mate. Characters holding XX, Triplet, and Hourglass bags walk a computer-rendered red carpet wearing facsimiles of the collection, turning the photocall moment into a streaming game snapshot.