Burberry Beauty

Burberry’s fragrance line proves that the brand’s history lives on in far more than just check. Each product comes with a story, many of which hold an intrinsic link to its ready-to-wear. Just think of Burberry’s aftershaves for men: the Hero Eau de Parfum celebrates modern masculinity through three cedarwoods chosen to echo the texture of a classic trench – the very place it all began for Thomas Burberry back in the 1800s – while other perfumes, like Her Eau de Parfum, celebrate heritage differently, capturing London’s spirit through a gourmand blend.

1
Power Piece
The Trench Coat
Power Piece
The Trench Coat
With its classic appeal and aptitude for tackling even the most unpredictable weather conditions, the Burberry trench is closely intertwined with British identity. From signature styles with timeless appeal to future classics in the form of chief creative officer Riccardo Tisci’s directional designs, it’s undoubtedly the most refined way to polish off an outfit.
Shop Women’s Trench Coats
2
At the Helm
Daniel Lee
At the Helm
Daniel Lee
If Daniel Lee’s previous appointments are anything to go by, creating cult designs for the minimalist crowd is his calling card. Now, as the creative director of Burberry, the Central Saint Martin’s alumnus takes over from Riccardo Tisci to infuse the iconic British brand with the contemporary youthfulness for which he is so well known, expertly interpreting historical heritage with a fresh eye.
3
Menswear
A New Dawn
Menswear
A New Dawn
Burberry – at the hands of Daniel Lee – brings a whole new meaning to the word ‘heritage’. In a season where outerwear reigns supreme, a focus on functionality puts the trench coat front and centre, but with a more utilitarian feel. Discover a fresh take on House codes with blown-up checks, graphic prints and an updated colour palette that plays with mustard, red and Lee’s pièce de resistance: Knight Blue.
Shop Menswear
4
Childrenswear
Check It Out
Childrenswear
Check It Out
Burberry Kids stays true to Burberry’s founding mission: practical, timeless pieces that deliver season after season. But Daniel Lee’s forward-thinking tenure has something more to say with a roster of additions to the line-up – think collegiate-inspired sweatshirts, graphic prints and fresh colourways (alongside a healthy dose of check, of course).
Shop Burberry Kids