Burberry Fragrance

The contemporary appeal of the Burberry brand extends to fragrance with Burberry perfumes for her and for him. From the citrusy Brit Sheer, infused with lychee and pineapple, to the fruity and fresh My Burberry, perfume for her offers something for day or night, while the British-inspired scent of My Burberry is a masculine daily scent that captures unexpected notes of zesty grapefruit and earthy vetiver.

1
Power Piece
The Trench Coat
With its classic appeal and aptitude for tackling even the most unpredictable weather conditions, the Burberry trench is closely intertwined with British identity. From signature styles with timeless appeal to future classics in the form of chief creative officer Riccardo Tisci’s directional designs, it’s undoubtedly the most refined way to polish off an outfit.
Shop Women’s Trench Coats
2
At the Helm
Daniel Lee
If Daniel Lee’s previous appointments are anything to go by, creating cult designs for the minimalist crowd is his calling card. Now, as the creative director of Burberry, the Central Saint Martin’s alumnus takes over from Riccardo Tisci to infuse the iconic British brand with the contemporary youthfulness for which he is so well known, expertly interpreting historical heritage with a fresh eye.
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Menswear
A New Dawn
Burberry – at the hands of Daniel Lee – brings a whole new meaning to the word ‘heritage’. In a season where outerwear reigns supreme, a focus on functionality puts the trench coat front and centre, but with a more utilitarian feel. Discover a fresh take on House codes with blown-up checks, graphic prints and an updated colour palette that plays with mustard, red and Lee’s pièce de resistance: Knight Blue.
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4
Childrenswear
Check It Out
Burberry Kids stays true to Burberry’s founding mission: practical, timeless pieces that deliver season after season. But Daniel Lee’s forward-thinking tenure has something more to say with a roster of additions to the line-up – think collegiate-inspired sweatshirts, graphic prints and fresh colourways (alongside a healthy dose of check, of course).
Shop Burberry Kids