With its unabashed sense of Italian glamour and decadence, it feels as though Bvlgari never quite left the golden age of La Dolce Vita behind. Its colourful jewels have been finding favour among silver screen stars since the 1950s and 1960s, a time when Rome was known as ‘Hollywood on the Tiber’ and Elizabeth Taylor was a regular at Bvlgari’s Via Condotti store.
An Icon is Born
An Icon is Born
From the moment the first Serpenti watch coiled around a wrist in 1940, the snake has been among Bvlgari’s most compelling motifs. Inspired by the creature’s mythological associations of wisdom and rebirth, the emblem has been appropriated as necklaces, bracelets, Tubogas timepieces and rings – all via the house’s characteristically colourful lens.
The Italian maison has debuted a daring new concept – the Bvlgari Allegra collection of unique fragrances, maximised by the brand’s Magnifying Essence. Prepare to embark on an olfactory journey – Italian style – with scents inspired by the sparkling Mediterranean sea, the Roman sunset and more, to remind you of summer getaways. Simply layer one of the Allegra scents with Bvlgari’s aromatic concentrates to amplify your spritz.
Marble plinths, mosaic flooring, golden hues and contemporary prints of vintage photographs capturing Elizabeth Taylor and Benedetta Barzini dripping with coloured gemstones – it could only be the Bvlgari boutique at Harrods. Need advice? Our in-store experts are here to help. Email us at [email protected] or call using the number below and ext. 2142.