Chloé and its free-spirited ready-to-wear collections have long-inspired a legion of ‘Chloé girls’ who crave a slice of the brand’s bohemian DNA. Founded in 1952 by Gaby Aghion – one of the first designers to move away from haute couture in favour of a more egalitarian approach to fashion – Chloé has hosted a distinguished line-up of creative directors over the years, transitioning from its prairie girl roots to a more streamlined, borrowed-from-the-boys aesthetic. Today, the Maison’s softly tailored separates, luxurious knits, perennially pretty dresses and timeless accessories are widely considered the final word in Parisian chic.
From the mid-Western equestrian look of Marcie, to the Chloé Aby silhouette – finished with a distinctive lock embellishment, Chloé makes producing wait-list inducing accessories seem easy. Translated in a variety of shapes, sizes and colours, its 1970s-infused aesthetic is perfectly chic for every situation.
Since taking the helm at Chloé in 2017, Parisian designer Natacha Ramsay-Levi has injected a fresh, streetwise energy into the brand’s bohemian spirit. Now, Chloé is renowned for its nonchalantly confident collections and the endlessly enviable #ChloeGirl; not bad, considering it’s Ramsay-Levi’s first time at the helm of an international fashion house.
Paris Fashion Week
Paris Fashion Week
Outfitted in 1970s-style tailoring and prints by artist Rita Ackermann, models weaved between Marion Verboom’s golden sculptures while Marianne Faithfull recited poems on the soundtrack. Natacha Ramsay-Levi’s AW20 collection for Chloé was more than a fashion show; it was an ode to creative women.
Translating style codes from the brand’s ready-to-wear missive, Chloé’s childrenswear line-up is characterised by a pared-back aesthetic and free-spirited philosophy. Cue joyful pastel hues, charming mini-me dresses, and a boho rhapsody of fringing and tassels that celebrate youth at its most ebullient.