Parents, rejoice: Fendi’s covetable aesthetic extends to your little one’s world too. Kitting them out from their very first days, the revered Italian House applies its inimitable FF logo to all manner of child-rearing essentials, with the Fendi pram and sit-up stroller proving to be the ultimate canvas for the monogrammatic motif. When it comes to their ever-evolving wardrobe, a plethora of iconic styles from the mainline collection have been sized-down to fit their miniature proportions, from kids shoes – think boots, sneakers and slip-on runners – to T-shirts, knitwear and dresses. As for the accessory of childhood dreams? It doesn’t get much cooler than a Fendi scooter – they’ll want for nothing more.