Gucci is era-defining in its appeal, continuing to weave an innovative thread through its revered runway shows and, in turn, women's wardrobes across the globe. Always driving forward, yet with a respect for its past, Gucci’s foundation lies in key House codes from the archives – think signature webbing on women’s Gucci trainers, logo hardware on Gucci sunglasses and re-imagined prints across everything from ready-to-wear separates to slides and sandals. At the centre of it all? Gucci handbags. Whether it’s a Gucci cross-body bag – the Ophidia or Blondie, perhaps – or the trend-driving Marmont (and co-ordinating Gucci purse), one thing is clear: the Gucci spirit continues to reign supreme.
A collection that celebrates personal expression and timeless beauty, Gucci Spring/Summer 2024 is a story of real life. It’s envisioned by creative director Sabato De Sarno via the lens of David Sims – the first photographer that De Sarno ever worked with. Sensuality and confidence go hand in hand, with beauty, freedom and glamour the natural result of living freely.
To own a Gucci bag (heirloom or new season) is to make an investment in quality, craftsmanship and beauty, endorsed by celebrities and accessories aficionados alike. Au courant creations – Gucci Jackie, Horsebit 1955 and Jackie Notte, to name a few – share their stage with archival motifs and insignia, from the GG Supreme monogrammed canvas to the signature Horsebit and piston hardware.
Introduced in 1953 to reflect the Gucci clientele's love of all things equestrian, the Horsebit hardware has become synonymous with the House, with the Horsebit loafers sitting at the heart of the story. New-season maxi flatform iterations offer a retro update, with smooth leather and light gold-tone hardware ensuring their timeless appeal.
When each creation is as beautiful as the last, it’s impossible not to collect the full line-up of Gucci Beauty icons. Start with the colour-rich range of lipsticks, diverse foundation shades and flawless compact powders in vintage-inspired cases before moving onto colour-pop nail varnishes, blush and eyeshadow palettes.