Launched in the ‘80s as an antidote to over-the-top, fast fashion, Helmut Lang boasts staying power in its thoughtfully minimalist designs. Simple yet refined, sleek tailoring and high-tech fabrics became a brand signature, garnering attention on the New York fashion scene and propelling Helmut Lang to the forefront of the ‘90s fashion movement. Relaunched in 2006 by Andrew Rosen, Helmut Lang presents a considered collection of menswear and womenswear, favouring classic silhouettes and a monochrome palette that lends itself to graphic print T-shirts, figure-hugging jersey evening dresses and sleek tailoring.
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