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Two models wearing Max Mara brown and black clothing

Max Mara

Max Mara calls to mind elegance and excellence, and though its signature silhouettes may favour simplicity, there’s a delicate interplay of Italian and Britannic styles at work under creative director Ian Griffiths’s charge. A Max Mara teddy coat – the pinnacle of all Max Mara coats – is the definition of glamour. And no outfit that involves this, plus wide-leg trousers and a Max Mara bag, will ever falter for the self-made professionals that the House dresses. While its collections famously favour camel tones and wear-forever neutrals, there are punchy prints to be found on T-shirts and silk dresses – just the accent to peek beneath the label’s iconic outerwear.

  • Icon Status
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    OUTERWEAR

    ICON STATUS

    OUTERWEAR

    ICON STATUS

    The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?

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  • CameLuxe
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    Spring/Summer 2024

    Utility Glamour

    Spring/Summer 2024

    Utility Glamour

    Max Mara sends glamour outside this season, taking cues from the workwear worn by the Women’s Land Army in the 1940s. Exuding an indomitable spirit, the Spring/Summer 2024 collection recalls the utilitarian romance of the land girls’ uniforms: jumpsuits inspire silhouettes with oversized pockets, while backless dresses are reminiscent of gardeners’ aprons.

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  • The Whitney Bag
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    Perfect Complement

    Bountiful Bags

    Perfect Complement

    Bountiful Bags

    Marrying quality materials with swoon-worthy details, Max Mara’s bags embody the spirit and soul of the brand. Powered by classic craftsmanship and innovation, each design emulates the refinement already wielded by the ready-to-wear collection – leather clutches celebrate skilful artisans, while shoulder styles in eco-friendly fabrics conquer the heart of the contemporary lover.

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  • Powerful Women
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    The Brand

    Powerful Women

    The Brand

    Powerful Women

    Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.

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