The Harrods Collection
New Season
Trends to Know for AW24
Read & ShopDiscover Autumn/Winter 2024 at Harrods. – Shop New Season
Discover Autumn/Winter 2024 at Harrods. – Shop New Season
A woman’s wardrobe is ever-evolving, and each season, our edit carries the latest must-haves and can’t-go-without classics for you to replenish yours. Designer bags in eco-friendly fabrics? Check. Women’s trainers that multitask as streetwear heroes? Take your pick. Designer sunglasses and scarves for every style and occasion? Yes and yes. As for those all- important staples – little black dresses, throw-on-and-go T-shirts, tracksuits and jeans, office-to-off-duty coats and jackets, practical designer purses, belts and shoes – ours reinvent tradition with modern flair. Looking to ramp up the drama instead? Body-hugging shorts, cut-out swimwear and vertiginous heels and boots should do the trick.
OUTERWEAR
The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?
Shop CoatsSpring/Summer 2024
Max Mara sends glamour outside this season, taking cues from the workwear worn by the Women’s Land Army in the 1940s. Exuding an indomitable spirit, the Spring/Summer 2024 collection recalls the utilitarian romance of the land girls’ uniforms: jumpsuits inspire silhouettes with oversized pockets, while backless dresses are reminiscent of gardeners’ aprons.
Shop WomenswearPerfect Complement
Marrying quality materials with swoon-worthy details, Max Mara’s bags embody the spirit and soul of the brand. Powered by classic craftsmanship and innovation, each design emulates the refinement already wielded by the ready-to-wear collection – leather clutches celebrate skilful artisans, while shoulder styles in eco-friendly fabrics conquer the heart of the contemporary lover.
Shop BagsThe Brand
Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.