Celebrate Easter with Harrods – Discover
Celebrate Easter with Harrods – Discover
Wrapping up in a Max Mara coat marks a notable change in weather, so there's nothing more comforting than slipping into one that you cherish every year. Whether it be a camel rendition of the label's sumptuous cashmere designs, a plush teddy coat or even one of the esteemed Max Mara Icon coats, rest assured that it'll hold its own when it comes to transcending trends. More substantial than a jacket, each coat also presents ample opportunity for chic layering over Max Mara dresses, trousers and knitwear, with winter-ready accessories completing the effect.
Outerwear
The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?
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Sustainability
Made-in-Italy craftsmanship is Max Mara’s calling card, but alongside tradition is also innovation. Cue CameLuxe, the upcycled, insulating material found within the label’s The Cube collection that uses discarded camelhair fabrics – leftover from producing its coats – mixed with recycled polyester yarns to form a warm, sustainable padding. Conscious, clever and, above all, cosy.
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A Work of Art
Designed in collaboration with Renzo Piano Building Workshop and Renzo Piano – the architect behind New York’s Whitney Museum of American Art – himself, the Whitney bag is an ode to modern aesthetics and masterful techniques. Top-stitching on strips of leather mimics the vertical lines of its façade while hardware echoes the metal components of the museum – it’s a work of art in the palm of your hand.
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The Brand
Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.
