Prada is synonymous with Milan, but it’s Miuccia Prada – granddaughter of the original Galleria Vittorio Emanuele II arcade shop’s founder – who transformed a Milanese family business into the global powerhouse it is today. Once the official supplier to the Italian Royal Household, Prada now sets the fashion agenda season upon season with its runway shows and represents a new age in perfumery with the release of each tantalising scent. From the now iconic La Femme and L’Homme fragrances to Prada Candy and the beautiful reimagination of its very first scent collection in Les Infusions de Prada, each olfactory note has been purposefully selected and designed to delight the senses and tell a story of unadulterated luxury.
Seduction, Stripped Down was the name Miuccia Prada and Raf Simons gave to their powerfully elegant Spring/Summer 2022 collection – staged on simultaneous runways in Milan and Shanghai. Silhouettes emphasised the figure and, consequently, the architecture of couture, be it the boning of a corset or exposed fastenings. Modern romance is not about hiding.
At the Helm
Miuccia + Raf
When news broke that Raf Simons was to join Miuccia Prada as co-creative director of her empire, it was a seismic move; never before have two esteemed designers shared creative control of a brand such as Prada. Sharing a belief in the importance of an innovative artistic vision, as well as a mutual respect for each other’s work, this is a partnership with which to be reckoned.
In The Bag
Since first making its name as a Milanese leather goods shop over a century ago, Prada’s bags have become some of the most coveted in the world. From the pared-back Galleria tote in the brand’s signature Saffiano leather, to the boxy Cahier and cult nylon designs (now frequently made using recycled plastic), investment pieces are Prada’s forte.
There’s More In-Store
You know you’re in for a treat when you catch a glimpse of Prada’s signature mint green – whether in Superbrands (First and Second Floors), Shoe Heaven (Fifth Floor) or Luxury Accessories (Ground Floor). Plus, the brand now brings a tropical mood to Knightsbridge, courtesy of a Prada Tropico pop-up on the First Floor and in the Exhibition Windows.