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The Best Men’s Skiwear for Style on the Slopes

Feature: Quick Read

When it comes to dressing for the slopes, seasoned skiers have learned (often the hard way) what to prioritise. Warmth, of course, practicality and movement are key – but gone are the days when your alpine wardrobe came at the cost of style. Now, luxury houses are launching their own ski collections, while heritage technical brands are upping their aesthetic game. Amid the flurry of new and appealing offerings, we’ve picked three of the best brands to know and the items you’ll need for your next ski trip.


Founded in 1952 by two inspired tailors, Fusalp was one of the first modern ski brands, fusing expert craftsmanship with a clean refinement unique to the French. The label revolutionised skiwear in the 1960s with the world’s first technical stirrup pants – its iconic fuseau – cut for a flattering, tapered fit and made today from Schoeller© softshell, a fabric that’s both lightweight and warm. Boasting 70 years of expertise, Fusalp has outfitted generations of Olympic champions, and this year is the official partner of the GB Alpine and Para-Alpine teams. If you’re not quite at their level, no fear. The brand’s skisuits and jackets look just as impressive whether you’re slaloming down black runs or sipping glühwein at the lodge.

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Giorgio Armani Neve

If you frequent the likes of Gstaad, Klosters and Courchevel, you’ll know you don’t only dress for the slopes. What should you wear to the restaurants and parties that ramp up at night? The latest Giorgio Armani Neve collection, inspired by the brand’s home of Milan, combines technical sportswear with an elevated après-ski lifestyle. A vibrant red jacket packed with insulating down is made from waterproof technical shell, and adheres to Mr Armani’s famous philosophy: rigorous research, striking simplicity, and unique, unmistakable aesthetics.  


Capranea is named after the Capra ibex, the wild mountain goat that lives on the staggering peaks of the Swiss Alps. Inspired by the creature’s power and adaptability, the label is dedicated to pushing skiwear to new heights of style and performance. Hand-tailored in Europe’s most exclusive factories, each piece is made using carefully considered fabrics and cuts for maximum functionality and comfort. The new Batchel jacket utilises technical shell that’s waterproof yet breathable, and is padded with Primaloft for supreme insulation. Its clean, streamlined design makes it perfect not just for skiing, but for day-to-day life in the city too.

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Luxury Skiwear

Carving up a red run or enjoying the best of the après lifestyle – whatever your idea of the perfect ski trip, find the ultimate luxury skiwear at Harrods.

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