Skip to ContentSkip to Footer

Rewards member exclusive: Sign in to access the Burberry private sale. Ts&Cs apply.

Sign in to shop the Alexander McQueen private sale, exclusively with Rewards. Ts&Cs apply.


Rewards member exclusive: Sign in to access the Burberry private sale. Ts&Cs apply.

Sign in to shop the Alexander McQueen private sale, exclusively with Rewards. Ts&Cs apply.


Sign in / Register
  • Store Information
  • Restaurants
  • Services
  • Departments
  • Beauty & Wellness
  • News & Events
  • Plan Your Visit
  • Store Guide
  • News & Events
  • Personal Shopping
  • Pharmacy
  • Contact Us
  • Other Locations
  • Store Information
  • Restaurants
  • Services
  • Departments
  • Beauty & Wellness
  • News & Events
  • Store Information
  • Restaurants
  • Services
  • Departments
  • Beauty & Wellness
  • News & Events

Rolex: New Watch Releases 2024

Feature: Long Read
Words by Robin Swithinbank

In the weeks leading up to the annual Watches and Wonders Geneva fair, where more than 50 of the world’s finest watch brands gather to announce their major new releases, the internet goes into a frenzy. What Rolex will launch is always a hot topic. While none of us know for certain – the Crown keeps its new watches a closely guarded secret until the first day of the show – it has become a public sport to attempt to figure out what it has up its sleeve. But, like a master magician, Rolex never ceases to defy expectations. As it is, this year’s guessing game is over, because the 2024 models have been unveiled.

Cosmograph Daytona

Among the most desirable of all Rolex timepieces is the Cosmograph Daytona. The watch originally associated with speed and the thrill of life at a racing-car wheel turned 60 last year – and, to mark the occasion, Rolex rebooted it with a new design and a long list of upgrades. This year, follow-ups include this 18-karat white gold diamond-set piece (pictured) with a black mother-of-pearl dial and contrast white mother-of-pearl chronograph counters – and vice versa. There are 36 brilliant-cut diamonds in the bezel and a further eight on the dial. It’s 40mm across, waterproof to 100 metres and is powered by Rolex Calibre 4131, an automatic chronograph introduced last year that’s loaded with the brand’s performance enhancements (accuracy to −2 /+2 seconds per day, a 72-hour power reserve, anti-magnetism and so on). It’s set on either a three-link Oyster bracelet or black Oysterflex bracelet and has a five-year warranty.

Rolex Daytona Watch with Diamonds and mother of pearl face

Rolex Cosmograph Daytona

Rolex Daytona Watch with Diamonds and mother of pearl face

Rolex Deepsea

If the sight of a deep-sea diver’s watch (this one’s waterproof to 3,900 metres) in solid gold isn’t already eye-catching enough, Rolex is also describing its gleaming heavyweight as the most imposing gold watch it has ever made. In the flesh, the claim makes sense. The first Rolex Deepsea in 18-karat yellow gold is 44mm in diameter, has a solid gold three-link Oyster bracelet with ceramic inserts – pins placed in ceramic tubes and fitted inside the links to enhance flexibility and longevity – and weighs around 320 grams, while the crystal alone is 5.5mm thick. Despite its impressive heft, it has a Ringlock system and Cerachrom compression ring in blue high-tech ceramic (a first), while its case back and Helium escape valve are in Rolex’s RLX titanium. Its many features include a Cerachrom bezel insert in blue ceramic, Chromalight details that glow bright and blue in low light, and the Rolex Glidelock clasp system, extendable up to 20mm in 2mm jumps to cater for wetsuits.

Rolex Deepsea Watch in 18-karat yellow gold with blue face and dial

Rolex Deepsea

ROBIN SWITHINBANK

“The solid 18-karat yellow gold Rolex Deepsea weighs around 320 grams and has been described by Rolex as the most imposing gold watch it has ever made”

Rolex Deepsea Watch in 18-karat yellow gold with blue face and dial

Day-Date

The Rolex watch known affectionately as the President on account of the many world leaders who’ve owned and worn one is only ever available in precious metals – and, this year, the story continues in spectacular fashion. With its mother-of-pearl dial, an 18-karat white gold model (pictured) is utterly mesmerising. The mother-of-pearl is flat, but its naturally billowy, cloud-like pattern appears three-dimensional to the point where the eye can’t be sure it isn’t. No less diverting are the 10 baguette-cut diamond hour markers. Beyond these are the familiar day indication at 12 o’clock (available in 26 languages) and the date under the famous Cyclops lens at 3 o’clock. There are also new ombré dial options including a stunning blue-green variant that had previously only appeared in last year’s Sky-Dweller and also features a ring of 60 trapeze-cut diamonds on the bezel. Under the hood is Rolex Calibre 3255 with its 70-hour power reserve, and holding everything in place is the rippling President bracelet.

Rolex Day-Date white gold watch with mother-of-pearl dial

GMT-Master II

Renowned as the watch that accompanied Pan Am pilots across the Atlantic in the 1950s and was said to have helped them counter the impact of jet lag, the Rolex GMT-Master has arguably the most celebrated bezel in watchmaking history. Engraved with a 24-hour time-zone, it’s split into two colours, one to represent day and another night. Originally, this was in ‘Pepsi’ red and blue, but this year for the GMT-Master II it’s in monochromatic black and grey. The keen-eyed will remember this colourway debuted last year on gold models, and it gives equal impact here on this 40mm Oystersteel model – a natural backdrop for the stealthy look the Cerachrom insert creates. A green GMT or second time-zone hand and green dial lettering add pep, while the watch’s vital statistics, which include waterproofness to 100 metres, a 70-hour automatic movement, and the choice of either an Oyster or Jubilee (pictured) bracelet, are reassuringly uncomplicated.

Rolex GMT-Master II watch with black dial and bezel

Rolex GMT-Master II

ROBIN SWITHINBANK

“The monochromatic profile of the new GMT-Master II is made steelier still by its stealthy black and grey Cerachrom bezel insert”

Rolex GMT-Master II watch with black dial and bezel

Sky-Dweller

Rolex is also the owner of one of watchmaking’s cleverest and most joyful complications. The Sky-Dweller has both Saros annual calendar (which only needs adjusting once a year at the end of February) and second time-zone functions, which are selected and set via its crown and bezel using the Rolex Ring Command system. An uncommon feature is that the month is shown in apertures over the numerals. This year is the first time the Sky-Dweller has combined precious metals – 42mm of 18-karat Everose or yellow gold – with a Jubilee bracelet. Inside is Rolex Calibre 9002, an automatic accurate to -2-/+2 seconds a day that’s backed by a 72-hour power reserve, and that only appears in the Sky-Dweller line.

Rolex Sky-Dweller watch in 18-karat yellow gold

1908

Rolex’s most classic line was one of the standout new designs of 2023, lauded for its wearable everyday elegance in 18-karat yellow and white gold. Appetite was high. This year, Rolex has released the 1908 in 950 platinum with an ice blue dial – a colour reserved for its platinum models. More special still is the dial’s repeating rice-grain guilloché motif, which radiates from the small seconds at 6 o’clock. A second filet sauté engraving details the edge of the dial, echoing the elegant fluting of the watch’s bezel. Its profile is gloriously fluid, aided by the presence of Rolex Calibre 7140, a 66-hour automatic that’s also the thinnest movement in the brand’s roster. The suave aesthetic is finished by a supple matte brown leather strap. And, as a reminder, the 1908 moniker comes from the year Rolex founder Hans Wilsdorf registered that iconic watchmaking name.

Rolex 1908 watch with brown leather strap an ice blue dial

Rolex 1908

ROBIN SWITHINBANK

“Lauded for its wearable elegance, the classic 1908 arrives in platinum with a beguiling ice blue guilloché dial”

Rolex 1908 watch with brown leather strap an ice blue dial

Fine Watches

Exclusive timepieces meet extraordinary novelties, unparalleled expertise and more in Fine Watches at Harrods.

Discover Fine Watches at Harrods