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New Season: Men’s Trends & Brands to Know

FEATURE: QUICK READ
Words by ABIGAIL GURNEY-READ

For those who follow the fashion calendar, February marks a shift. You’ll often see it called new season. In the industry, it’s the time that collections – presented some months prior – land in stores and, in turn, wardrobes. Trends are born. The ‘next big thing’ emerges. And, while you may not diarise the moment per se, you’ll likely find yourself in the market for an update. This could be for entirely practical reasons: spring is on the way, and the heavy knits you’ve been sporting all winter just won’t cut it. But this thing we call new season is as much about a feeling as it is about function. Longevity and quality are common threads that unite menswear’s key trends for Spring/Summer 2023 – the wisest investments being pieces you’ll wear again and again.

SS23 Mens New Season

Shirting appeared in the collections of nearly every menswear designer this season – but, for every tried-and-tested classic, there was a newer proposition. Expect sleeveless shapes and block monochromes. Experiment with silk. Take something you know and push its limits.

SHIRTING 2.0

Likely as not, you’ll already own a shirt. Several, in fact. In one respect, therefore, your work here is done.

SS23 Mens New Season

Shirting appeared in the collections of nearly every menswear designer this season – but, for every tried-and-tested classic, there was a newer proposition. Expect sleeveless shapes and block monochromes. Experiment with silk. Take something you know and push its limits.

SS23 Mens New Season

This isn’t about reinventing the wheel. The DNA of your favourite pair of jeans – reliability, hardiness – informs each new interpretation of denim. Fresher pieces will continue to be the cornerstones of your casual wardrobe.

D Is for Denim

Bringing a fresh perspective to a wardrobe staple, designers elevated denim to heights previously unseen. Rips, shreds, hardware and new shapes define this season’s jeans roster.

SS23 Mens New Season

This isn’t about reinventing the wheel. The DNA of your favourite pair of jeans – reliability, hardiness – informs each new interpretation of denim. Fresher pieces will continue to be the cornerstones of your casual wardrobe.

SS23 Mens New Season

Play the numbers game when it comes to Spring/Summer 2023 neutrals, which run the gamut from camel and oatmeal to taupe, rust, and ebony. Each is strong when it rides solo in an outfit – but the winning look is greater than the sum of its parts.

TONE ON TONE

Quiet is the palette that unites this season’s collections. Tones complement, rather than compete – and dressing with them is a team sport.

SS23 Mens New Season

Play the numbers game when it comes to Spring/Summer 2023 neutrals, which run the gamut from camel and oatmeal to taupe, rust, and ebony. Each is strong when it rides solo in an outfit – but the winning look is greater than the sum of its parts.

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