Designer, visionary, artist - Gabrielle 'Coco' CHANEL reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women's lives forever. She followed no rules, epitomising the very modern values of freedom, passion and feminine elegance. "Fashion passes, style remains..." This simple statement captures the essence of her revolutionary contribution to culture. CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity. Much like the elegant, iconic fashions Coco CHANEL began designing almost a century ago, CHANEL fragrances and beauty essentials are sophisticated and timeless. From the legendary fragrance N°5 to the most effortlessly wearable foundations, CHANEL continues to set the standard for luxury and distinction.