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The everyday serum that holds the secret to brighter eyes

Words by Ella Crosbie

As one of the most delicate areas of your body – fact: the skin around your eyes is 10 times thinner than on the rest of your face – it figures that caring for your eye area is imperative. The skin around your eyes is the first to show signs of ageing (which is caused by sagging and a loss of elasticity) and it’s easy to inadvertently cause damage by using harsh products. So how do you choose what to use?

Eye serums vs. eye creams

One big dilemma is the choice of texture when considering an eye treatment. Should you be using a cream or a serum (or even a gel formula)? Creams are brilliant for moisturising and all-round hydration, but they aren’t for everyone. Textures can be on the thicker side, so the goodness doesn’t always get absorbed effectively, and this can result in residue being left on the skin, potentially leading to problems later down the line as product builds up.

In the case of serums, the thinner formulas can penetrate deeper into the skin’s layers. Serums are also considered more potent because they contain a higher concentration of active ingredients, so you reap double the benefits – added to which, a little serum goes a long way, so you’ll get more for your money.

Clarins’ Double Serum Eye
The eye treatment all-rounder

This cream versus serum debate has been a talking point among dermatologists and beauty editors for decades. Time, then, to settle the argument – cue Clarins’ Double Serum Eye, a concentrated formula that’s packed with 13 different plant extracts and has been proven to improve the signs of ageing across various skin types.


A key ingredient is organic wild chervil, which helps the skin around the eyes to regain strength and vitality. The wonder plant helps perform key functions such as regeneration, oxygenation, nutrition, hydration and protection. Add anti-inflammatory turmeric into the mix and you’ve got all the essentials for retaining skin health, bottled.

Clarins’ Double Serum Eye
Press and glow

Jason Roberts, commercial training manager for Clarins, has some eye serum application tricks up his sleeve. “Use the temple-to-temple method. Mix both phases of Clarins’ Double Serum Eye together on your fingertips, then press your fingers along the lower lid, working out towards your temples. Follow by gently pressing the serum on the upper eyelid and between the eyebrows. Finish with a gentle circular motion on the temples.”


Jason advises consistent use “morning and night, day in, day out, to reduce wrinkles, puffiness around the eyes and dark circles”. And, says Roberts, that’s not all: “The combination of an emulsion and a gel creates a tightening effect, giving skin an instant lift. Plus, it feels like silk.”


The serum won’t overload the delicate eye area or slow down your morning routine either. “It’s super-hydrating but without being oily, meaning that you can put make- up on straight afterwards, with no absorption time needed,” emphasises Roberts.

Radiant results, on the double

The original Double Serum, formulated more than 35 years ago, is the brainchild of Clarins’ founder Jacques Courtin-Clarins. He asked the laboratory to make “the best product in the world” – so it’s little wonder that, today, one Double Serum is sold every eight seconds. Pair it with the Double Serum Eye as part of your daily skincare regime, and you’ve got double the power, double the punch.

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