BEHIND THE BRAND: THE HOUSE OF DIOR

The unique and enchanting House of Dior was created by Christian Dior in 1947, a visionary ahead of his time. Dior's innovative concept of luxury and beauty intertwined has been audaciously reinterpreted time and time again by John Galliano and the other Dior Creators, each with their own vision of modern elegance. Combining glamour, a sense of the spectacular femininity, Dior inspires every woman with its creativity.

Dior Perfumier Dior Colour Dior Innovation
DIOR, COUTURIER PERFUMER


Whether they are sophisticated, sensual, natural or elegant, women can discover their ideal fragrance at Dior. Sometimes bold, sometimes floral, Dior fragrances all express a state of mind, a lifestyle, an enchantment that always leaves a touch of seduction in its wake.

BRILLIANT TRENDS & COLOURS


Red… This is the colour chosen by Christian Dior in 1947 to light up the lips of all women. Then, Dior created the “Looks”, a complete makeup range that changed with each season. Every year, the new collections offer bold, creative and vibrant shades. Women can satisfy their desire to be sexier than ever.

INNOVATION PROGRAMME


For the last 35 years, Dior skincare has Lightweight materials, unique moisturising effects, revolutionary textures… To meet the needs of the most demanding women, 200 experts work each day in the Dior Innovation Centre to design and develop products that are increasingly effective. A magical encounter between women, beauty and science.