The First 007 Fragrance

By Harriet Hawksworth 17 August 2012

Harrods celebrates thelaunch of James Bond’s 50th anniversary with the worldwide exclusive launch of the first ever 007 fragrance.

With a bottle reminiscent of a famous Bond gadget and an aroma rich with undertones of lavender, moss and warm woods this exclusive launch is guaranteed to excite 007 fans worldwide.

The enigmatic advertising campaign (above) was shot by Greg Williams, on set photographer for the last five instalments of the James Bond movie series, including the much-anticipated SKYFALL.

007 is available in-store and online from Wednesday 15th August

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