By 12 October 2012
Harrods has been chosen as the launch venue for Mulberry’s Brilliant British campaign. The brand has commissioned a guide full of all the things that put the ‘Great’ in Great Britain, from small talk to satire and Smithfields Market.
Naturally, Harrods features prominently. Says the guide: ”Harrods is without doubt the world’s most celebrated luxury department store, and for good reason. Its motto is ‘Omnia Omnibus Ubique’ – ‘All Things for All People, Everywhere’…Harrods is known for selling everything you can possibly imagine.”
Luxury fashion label Mulberry, founded in Somerset, has opened a pop-up space in the Soft Accessories Room on Harrods' Ground Floor where they plan to hold a series of events celebrating all things British between now and February.
Harrods chief merchant Marigay McKee said: “Harrods and Mulberry are undoubtedly iconic when it comes to British luxury retail and we are delighted to be launching the campaign. The Best of British definitely comes together in this creative partnership between Mulberry the brand and Harrods the store. Rule Britannia!"
Look out for copies of the guide and rosettes on brilliant British items in-store.