The Harrods Wine Shop

18 April 2011

The Harrods Wine Shop

The Wine Shop, Lower Ground Floor.

Harrods as taken one of life's finest pleasures to innovative new heights courtesy of the redevelopment of The Wine Shop on the Lower Ground Floor at Harrods.

This extensive department houses a series of unique wine discovery areas including an aroma zone, luxurious tasting room and sampling bar, all aimed at creating an unrivalled environment in which to experience and purchase wine.

Occupying an impressive 7,000 square feet, The Wine Shop offers a diverse range of over 3,000 expertly selected wines, beers and spirits. The stylishly redesigned space sees products displayed by type in dedicated areas including Champagne and Spirits rooms, along with a new Wine Vault and expanded eclectic wine section.


Shop the Wine Shop at harrods.com »

A voyage of discovery

The Wine Shop at Harrods also places emphasis on lifestyle and education, with a focus on highly qualified staff and regular wine tastings, masterclasses and evening events. Look out for:

Aroma Zone - Created in partnership with Le Nez Du Vin, the new, interactive Aroma Zone harnesses advanced aroma technology to pinpoint and explain the various components within wine. Enhancing the olfactory senses of visitors, it helps customers understand and explore their own wine choices.

The Tasting Room - With echoes of a traditional wine cellar, the tasting room is the venue for wine enthusiasts. A team of experts will create bespoke dining menus for any event, with full access to the Wine Shop's 3,000 handpicked lines. Wine lovers should also look out for wine and spirits courses, masterclasses and events in the venue, catering to all levels.

The Tasting Bar - Open daily, customers can visit this informal, stand-up bar to sample and learn about a rotating selection of up to 16 wines matched to charcuterie and cheeses from Harrods famous Food Halls.

A world-class wine offer

The Wine Shop's long-standing range of dynamic, individually sourced wines has also been bolstered with new sections and facilities including:

The Wine Vault - Aimed at true connoisseurs, this glass walled, fully temperature controlled room has been designed for storing the very finest wines, including a rotating selection of rare and ancient releases such as vertical selections of many of the world's most sought-after wines.

The Eclectic Section - Focusing on all things odd, obscure and delicious, this new section includes offerings from emerging wine-producing countries such as Slovenia and Japan, rarities such as wines from the legendary Massandra collection and rarely seen grape varieties such as Verdanel.

Large Formats - The Wine Shop will continue to develop its unparalleled and exclusive range of large format bottles from many of the world's finest producers, ranging from an enviable selection of magnums through to giant 18 litre bottles.

In addition, The Harrods Wine Shop houses the following areas: a Cigar and Dark Spirits Room, Champagne Room, Wine Vault, Spirits Room, Tasting Room, Tasting Bar; Wine Accessories & Wine Glasses and the Aroma Zone.

Shop Food and Wine