- Credit: Getty
- Credit: Stella McCartney Pre-AW14, Getty. Paul Smith AW14, Catwalking.
- Credit: Getty and Rex
- Credit: Temperley London AW14, Getty. Givenchy AW14, Catwalking.
His ‘N’ Hers Statement Sweaters
The statement sweater trend began back in SS12, when Humberto Leon and Carol Lim made their debut as creative directors of Kenzo, sending a sweater with a single ‘K’ on the front down the catwalk. Fast-forward to now, and Kenzo’s tiger motif has become ubiquitous. Brands including Givenchy, Carven and Markus Lupfer are famed for their respective logos and slogans, all which come emblazoned on the front of sweaters. What was once regarded as a gym and weekend staple has been transformed into a high fashion hero piece for men and women. With a plethora of styles to choose from, we round up the his ‘n’ hers statement sweaters to love for AW14.
After falling out of favour in the mid-noughties, big, bold logos are back. Everyone from DKNY to Vivienne Westwood has been cashing in on the shift; Jeremy Scott even puts a fast food spin on the Moschino logo for AW14. Wear your pledge of allegiance loud and proud on your chest.
Logos aren't the only way to make a designer statement; motifs are proving just as iconic - Kenzo has its tiger and Givenchy has its Rottweiler. This season, Stella McCartney's faces, designed by English artist Gary Hume, are set to be an instantly recognisable hit along with Paul Smith's musical notes.
Slogans are a playful take on the statement sweater trend. Last season was dominated by Alexander Wang’s ‘Parental Advisory’ and Christopher Kane’s 'Flower' sweaters. This season, we see witty styles from Moschino Cheap & Chic, Wildfox and Diesel take to the fore.
From florals to leopard spots, anything goes when it comes to printed sweaters. For AW14, Riccardo Tisci took Givenchy to the basketball court, continuing the floor markings as linear prints. Temperley London, meanwhile, presents statement sweaters in flouncy jacquard. Whatever you go for, remember the bolder the better.
Shop our edit of statement sweaters below.
See the Logo Mania trend in full.