Harrods Unveils Superbrands
Launching with a star-studded party, the Superbrands have landed at Harrods. Unveiling the exquisite new space on the First Floor in the Knightsbridge store, the new department is dedicated to housing the finest collections from the world’s most luxurious brands including Alexander McQueen, Chanel, Celine, Dior, Fendi, Miu Miu, Prada, Ralph & Russo, Gucci, Balmain, Valentino and many more.
Harrods Fashion Director of Womenswear, Accessories, Fine Jewellery and Childrenswear, Helen David, comments, “We are absolutely delighted to launch Superbrands; this unrivalled space houses the world’s most revered brands and is dedicated to the very best in luxury Womenswear and Accessories. This magical space has allowed us to expand each of the brands’ product offerings and create ‘world of’ shops within Harrods, allowing our customers an unrivalled luxury experience within their favourite brands. This new area further demonstrates our commitment to bringing our customers the ultimate shopping experience housing brands’ finest creations.”
With each of the brands hosting their own exclusive activity, Céline presented an exclusive pre-launch of its AW15 collection, while Chanel showcased a life-size statue of Coco Chanel - never before shown in the UK - and Fendi revealed 'The Armchair of A Thousand Eyes' - made up of the brand's iconic bag bugs.
VIP guests at the party, including Daisy Lowe, Pixie Geldof, Jade Parfitt, Richard E Grant, enjoyed a DJ set by James Righton, sipping bespoke cocktails created by mixologists The Legendary Silver Foxes.
Discover your own Superbrands experience on the First Floor at Harrods, Knightsbridge.
Meanwhile, shop some of our key pieces from the Superbrands below...